Michael Guilioni: Socratic Method
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"My goal is to create designs that are visually appealing and provide a little bit of information to learn from to boot! I call them Semiotic Seeds. Semiotics, an obscure subject of study, is basically about signs and how they impact humans. A sign does not just mean a physical manifestation – like a stop sign – but anything that is generally accepted as an understood means of communicating. A word, a physical action, speech, visual signs – all would comply. The second, component of the name “seeds” is to be interpreted in the sense of one planting a seed from which a plant will ultimately grow. In my case, I’m not planting a seed that will result in a plant growing, but a seed that is intended to result in the growth of more knowledge for an individual. Therefore in the context of my designs, what I’m providing is signs that are seeds. Using a sign I am trying to plant a seed that will ultimately grow into a strong tree of knowledge. Ultimately the signs may be presented differently – but they all exist to ultimately enlighten or broaden one’s understanding and/or enjoyment of their existence. In my work I like to play with some key variables: color, traditional symbols and methods, typography and inspirational writings. Much of my inspiration is derived from Hip Hop culture."
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